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Anita Bowtell (AdvDipBus Marketing) President (International Partnerships and Strategy) email: president@ccma.asn.au |
Holding a Diploma in Business Marketing, Anita is an experienced business development professional (12 years), with functional specialisation is in marketing, strategy, operations and customer management. Anita has been working with Contact Centres for many years in roles as Channel Sales Manager: Australia/NZ, with Aspect Software, Business Development Executive with Polaris Communications, a global supplier and manufacturer of Contact Centre products and Channel Manager with Telstra. Starting a career with Telstra, Anita relocated to Melbourne in 1994 to re-establish a flagging Reseller Channel in Victoria and Tasmania. Moving onto managing national and state based accounts in both the private and public sector Anita was instrumental in lifting the profile of the Telstra Partner group, and had an active role in working with Telstra and third party businesses to provide total solutions for the tender processes to many Victorian Government Departments. With a shift in the telecommunications industry from voice to data, Anita was employed to establish a Telstra Data Channel, successfully recruiting a solid customer base within Australia. Anita is also a founding member of APCCAL (Asia Pacific Contact Centre Association Leaders) the newly-formed Contact Centre Industry advisory body comprising of 10 Association members from within Asia Pacific. Launched on 7th April 2008 APCCAL represents the Contact Centre Industry in Asia Pacific and facilitates information and communications via contact centres which bring business and employment opportunities into the APAC region. Anita joined CCMA General Committee: June 2005, voted in as CCMA Vice President: December 2005 and was appointed CCMA President in September 2007. |
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